Today is an exciting day for our team. As we reflect back on the 20+ years we’ve spent serving Baltimore home and business owners, we also look toward the future. The core goal of Chesapeake Remodeling Group has always remained the same: excellent roofing and exterior remodeling services provided by friendly, knowledgeable team members. We built our reputation on that goal, but we are also always seeking ways to push the envelope, whether that’s acquiring certification to provide more options from excellent product vendors or leveraging technology to increase project efficiency.
In the interest of providing continued great service, while also growing as a company, we are proud to announce Chesapeake Remodeling Group is now CRG Roofing and Siding.
This is an exciting time for us as a company. Below, we break down why we’re making the decision to rebrand, and what you can expect from CRG Roofing and Siding.
Introducing CRG Roofing and Siding
We’re very happy to showcase our new brand, which features a change in our name, logo, and color scheme. Our new name puts our core services front and center. The new logo thoughtfully incorporates our acronym while communicating our service focus. The new color scheme brings all of these elements together, creating a unique brand identity for our company.
Why We Decided to Rebrand
Chesapeake Remodeling Group was founded in 2000 after we identified a need in the greater Baltimore area for an honest, passionate, and knowledgeable roofing company. For us, service came first. As we’ve grown, so has the desire for a new brand identity that matches our company as a premier exterior remodeling provider.
Creating a Distinctive Identity
Our original branding naturally grew with the company, and we decided to take influence from the iconic Chesapeake Retriever seen in our logo to create our color scheme.
We’re proud Marylanders, and like most of you, adore the Maryland flag. It’s been a foundational piece of our brand identity. However, it doesn’t allow us to easily leverage branding that is completely unique to us as a company. By moving to a logo and color scheme that is entirely our own, we’re able to better distinguish ourselves as a company.
A Reflection of Our Services
Chesapeake Remodeling Group has long been one of Baltimore’s most trusted teams when it comes to roofing and siding services. When we considered a rebrand, we wanted to choose a name that put these key services front and center. Now as CRG Roofing and Siding, we can clearly communicate our priority services through our company name. By clearly reflecting our services, we make it easier for new customers to understand what we’re all about.
Increased Legibility
One important consideration for a logo is how well you’re able to interpret it at a distance. The current Chesapeake Remodeling Group logo certainly has its charm, but we came to the determination that it doesn’t execute the job of legibility as well as we’d like. With our CRG Roofing and Siding logo, it’s easier to get a sense of our company even at a distance.
New Identity, Same Great Service
We don’t take the decision to rebrand lightly, and we understand it can cause concern about changes to the qualities that we’ve built our legacy on. We want to reassure all of our valued customers that is not the case. CRG Roofing and Siding carries forward the same commitment to excellent service, transparent communication, and high-quality workmanship you expect.
Answering Some Key Questions About Our Rebrand
Still have questions about the rebrand? Below we provide some answers to help you understand our process and decision.
When Does the Rebrand Go Into Effect?
The rebranding process is already underway but will take some time to fully go into effect as we implement the new branding across our website, trucks, uniforms, and print materials.
Is the Rebrand Part of a Change in Ownership?
No! We’re the same team of expert roofers, just with a new brand identity to rally behind.
Will There Be a Change in Any Services Offer?
No, despite putting an emphasis on roofing and siding, we’re still proud to offer our full suite of exterior remodeling services, including gutters, windows, paint, and drywall.
A Baltimore Legacy
Since 2000, we’ve been honored by the work we’ve been able to accomplish under the Chesapeake Remodeling Group brand. By choosing to evolve this brand, we’re both looking ahead while paying respect to our legacy leading up to this point. As CRG Roofing and Siding, we look forward to providing the same level of excellence you’ve come to expect.
If you have any questions about our brand change or are interested in any of our services, please reach out to us today.
